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"Key word effectiveness in paid placement advertising: an exploratory study in the context of a travel website" working paper Dr. Pongsak Hoontrakul, SASIN of Chulalongkorn University with Sunil Sahadev, Univ. of Sheffield, UK.
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"Analyzing On-line Consumer Enquiry Patterns in Thai-Tourism Industry: Insights From A K-Means Clustering Solution" working paper Dr. Pongsak Hoontrakul, SASIN of Chulalongkorn University with Sunil Sahadev, Univ. of Sheffield, UK.
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"The Volume-Return Relationship under Asymmetry of Information and Short Sales Prohibitions" Dec. 2001, Dr. Pongsak Hoontrakul, SASIN - Chulalongkorn University with P. Ryan and S. Perrakis,U. of Ottawa, Canada.
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"Price Formation In a Market With Short Sale Prohibition : An Empirical Investigation" Dec. 2001, Dr. Pongsak Hoontrakul, SASIN of Chulalongkorn Univ. with P. Ryan, A. Khanthavit (Thammasat University)and S. Perrakis, University of Ottawa. (Also download at SSRN)
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"Balance Sheet Effects on Option Pricing" Nov, 2002 Dr. Pongsak Hoontrakul, SASIN of Chulalongkorn University with P.Ryan,University of Ottawa,Canada.
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"ICT Adoption Propensity in the Hotel Industry: An Empirical Study" [First Draft : June 2004, Current Draft : December 15, 2005] Dr. Pongsak Hoontrakul, Sasin of Chulalongkorn University, Bangkok working paper, with Dr. Sunil Sahadev, submitted for publication consideration at the Hospitality Quarterly Journal, Cornell University, USA.
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