WELCOME TO HOONTRAKUL.COM
Welcome everyone to Hoontrakul Family (ฮุ่นตระกูล) page. The website outlines our family history and the extended family background of Dr. Pongsak Hoontrakul, Khun Nontana Hoontrakul (Thanabatchai), and the future of the family – Thanabodee, Thanasak, Thanarat, and Thanakhom.
updated : 31-Jul-2014

Publication News
"Key word effectiveness in paid placement advertising: an exploratory study in the context of a travel website" working paper Dr. Pongsak Hoontrakul, SASIN of Chulalongkorn University with Sunil Sahade...
"Analyzing On-line Consumer Enquiry Patterns in Thai-Tourism Industry: Insights From A K-Means Clustering Solution" working paper Dr. Pongsak Hoontrakul, SASIN of Chulalongkorn University with Sunil Sa...
"Price Formation In a Market With Short Sale Prohibition : An Empirical Investigation" Dec. 2001, Dr. Pongsak Hoontrakul, SASIN of Chulalongkorn Univ. with P. Ryan, A. Khanthavit (Thammasat University...

Feature Video
Interview Dr. Pongsak Hoontrakul Academic, Sasin of Chulalongkorn University Interview on 14-9-2011
In this video, Dr. Pongsak Hoontrakul, the Senior Research fellow at Sasin of Chulalongkorn University, gives the latest report of WEF on Thailand's competitiveness, which turned out that its performance is getting worse.
1. Yingluck to attend Thai show at Davos summit PHONE IN: Dr Pongsak Hoontrakul Senior Research Fellow, Sasin, Chulalongkorn University 2. PM to wrap up Thai-India FTA in New Delhi ASEAN Newsroom Editor Nophakhun Interview India Ambassador to Thailand
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